The History of the Web logo

Unraveling the web's story


Google is officially incorporated by Larry Page and Sergey Brin, though the technology their new website would be based on had been in development for several years. Google follows a wave of portal-based search engines and returns to a focus on simple, text-based search. Their algorithm’s key differentiator is PageRank, which uses the back-links a webpage receives to determine its relative strength in the rankings. Started in a garage, over time, Google would grow to become one of the biggest web-based companies in the world.

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