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Unraveling the web's story

The Goto search engine launches out of Idealabs, an incubator in Pasadena run by Bill Gross. It allows advertisers to big against one another for placement in certain search keywords, and presents users with entirely sponsored results. Over the years, Goto would go through several changes, including a name change to Overture and an ultimate acquisition by Yahoo, but it also influenced modern search practices significantly.

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