The History of the Web logo

Unraveling the web's story


Priceline launches on the premise that airlines and hotels have vacancies to fill they might be willing to sell at a discount in exchange for flexibility. The initial gimmick lets visitors select a list of preferences that match them with airline tickets and hotel rooms where they could name their own price backed by high profile ads starring William Shatner.

Leave a Reply

Your email address will not be published. Required fields are marked *