As a sort of counterbalance to the techno-idealist view of Hotwired magazine, Stefanie Syman and Steven Johnson start Feed, a web zine with thoughtful, in-depth pieces about news, the tech scene and culture. Feed joins Automatic Media in 2000, and officially closes its doors in 2001.
Batman Forever Site
Batman Forever represents one of the first major marketing and visual design efforts on the web. The site features a few experimental technologies, such as message boards, downloadable videos and an animated intro.
The Internet Tidal Wave
In a memo sent to all employees, Bill Gates reverses his previous opinion of the Internet, making it the center of Microsoft’s future. In the months following the memo, Microsoft would launch their first web browser, Internet Explorer.
One of the first online communities, Tom Fulp launches Newgrounds as a simple online extension of his in-print zine. In 2002, Fulp would open Newgrounds to user submissions via the Portal, and soon after become the first site to host creative animations and videos from a strong following.
Though still in its first year as a company, Netscape goes public to soaring stock prices and a boosted valuation. Not long after, Netscape Navigator 2.0 is released which goes on to claim 75% of the browser market.
Internet Explorer 1.0
In order to compete with Netscape, Microsoft enters the market with a browser of their own. In its first version, Internet Explorer is mostly licensed code from Spyglass Mosaic, though this is eventually rewritten. It lacked crucial features, but subsequent versions of Internet Explorer would see marked improvements.
Suck quietly launches as an online zine that embraces the weird world of the tech scene. Each day, creators Joey Anuff and Carl Steadman replace the homepage with a new quippy article. The site is bought by Hotwired, then sold to Lycos, and eventually becomes a part of Automatic Media.
Pierre Omidyar carves out a small section on his site for auctioning stuff off called AuctionWeb. The first item he lists personally is a broken laser pointer that is snatched up in no time. By 1997, AuctionWeb will have moved to its own domain name and redubbed: eBay.
Netly News, an online publication and part of the emerging web zine scene, gets its start as part of Time Incorporated. It is launched by Josh Quittner, who uses the site to dive into issues of tech and tech culture.
HTML 2.0 is published as IETF RFC 1866, and includes elements from previous iterations of HTML specifications alongside some brand new ones. It would remain the latest specification until January of 1997.
Adobe enters the editor scene with PageMill, a visual tool for creating websites. Originally, PageMill offers basic layout and content editing, but starting in version 2.0, grows to include a robust table and frames editor and a host of advanced visual features.
Microsoft Acquires FrontPage
Microsoft acquires FrontPage web authoring software from Vermeer. It is soon incorporated into Microsoft Office Suite. It would go on to be a leading web publishing tool, with a user friendly interface that tucked away code and made creating websites just as easy as drafting a Word document.
HTML Editorial Review Board
After the HTML standard languishes at IETF, the W3C brings the HTML specification in-house and forms a review board to oversee its development. This group would go on to publish HTML 3.2, a major step forward and a consolidation of several competing standards.
The Internet Archive and Alexa
Brewster Kahle develops Alexa, a web crawler that analyzes user patterns on the web to provide more relevant search results. He also begins depositing sites crawled by Alexa into the Internet Archive, which would grow to become the largest archive of the web, and its own non-profit entity.
Web Accessibility Initiative (WAI)
The Web Accessibility Initiative, an effort by the W3C to improve web accessibility, officially kicks off. The WAI is responsible for the publication of several guidelines (WCAG) as well as overseeing improvements to accessibility in web standards and legislation.
Creating Killer Websites
David Siegel writes Creating Killer Websites, a book that advocates for visual design over strict adherence to web standards. In it, Siegel demonstrates how to use tables and other HTML hacks to layout grids and design websites. After the book is published, these techniques become more mainstream.
The GoLive editor is launched for the Macintosh operating system. It is one of the first editors to rely heavily on a drag and drop interface for building websites. It also supports proprietary Netscape tags, such as custom fonts and background colors.
Macromedia acquires FutureWave software, along with their web animation tool and embedded player, FutureSplash Animator. They rename this software Flash and begin implementing new features to make it more appealing to developers. Flash would inspire a new wave of web design that focused on catchy animations, website intros and interactivity.
Cascading Style Sheets (CSS)
Håkon W. Lie proposes the first iteration of Cascading Style Sheets, or CSS, as a way of styling web pages. CSS gets its strength from its support of multiple stylesheets on the same page, and from its simple declarative syntax. CSS is soon adopted by the W3C as an official standard, and is integrated into modern browsers little by little.
HTML Working Group
Because of the success of the HTML Editorial Review Board, the W3C founds the HTML Working Group, where representatives from browsers, software companies and the standards community can get together to work on future HTML specifications. In just under a year, they would have the next version of HTML ready to go.
After HTML 3.0 is officially abandoned, the W3C drafts and publishes HTML 3.2 as an official recommendation. The new specification includes several features already implemented in browsers such as tables, superscripts, advanced forms, and more. Much of this version of HTML is still in use today.
Internet Explorer 4.0
The fourth version of Microsoft’s browser is bundled for free and deeply integrated with the Windows operating system. IE 4 would go on to surpass Netscape’s market share during the infamous “Browser Wars,” but its distribution methods would be called into question during an antitrust lawsuit brought against Microsoft .
Resource Description Framework (RDF)
A W3C working group issues a specification for RDF, after years of development. RDF makes connecting webpages together a lot easier by representing its metadata in a standard, machine-readable format. It builds on the work of Ramanathan V. Guha and Tim Bray.
Jorn Barger posts to his site, The Robot Wisdom Weblog, for the first time, which is widely regarded as the first official blog. Originally called “web-blogs,” blogs started out as a place for links and some commentary, though they eventually evolved into something more like online journals.
XML Version 1.0
The W3C publishes a specification for XML, a way to structure data readable by both machines and computers. XML is used heavily in web services, and allows for web servers and clients to relay information back and forth programatically.
Dave Winer introduces XML-RPC as a stopgap while the SOAP protocol is held up. XML-RPC allows for communication over web-based HTTP using XML as its data format.
Mozilla Open Sourced
With almost no warning, Netscape open sources their browser and suite of Internet tools. A new team, the Mozilla Organization, is formed inside of Netscape to manage the direction of the source code and community. This team would later become the Mozilla Foundation.
US Rehabilitation Act of 1973 Section 508
President Clinton signs into law the Rehabilitation Act Amendments of 1998, including a revised Section 508 which was expanded to include the World Wide Web. It mandates that any websites published by or used by the government or federal agencies be completely accessible to those with disabilities, and makes these rules enforceable.
Box Acid Test
CSS Samurai Todd Fahrner develops the Box Acid Test as a way of testing browsers for CSS support. The test itself is a simple webpage with a series of arranged boxes. Browsers would either render this page correctly, or fail the test. In the beginning, most browsers failed.
AOL Acquires Netscape
In a surprising move, AOL acquires Netscape for $4.2 billion. Surprising because at the time, AOL pushed Internet Explorer, Netscape’s biggest rival. The company would later testify that they did so only under pressure from Microsoft. For Netscape, this sale marked the beginning of the end, with focus shifting away from their browser.
Favicons are first introduced in Internet Explorer 5 so websites can display small icons next to their URL in a user’s favorite list. Browsers would eventually use favicon’s in a variety of places, though they would not become an official part of HTML standards until HTML5.
DoCoMo unveils I-Mode in Japan, a wireless Internet service integrated right into mobile phone handsets. Users can toggle between voice features and the Internet, and from there access a subset of the web. The platform kicked off what became known as keitai culture, and the web became more popular.
The first version of RSS is released by Netscape, still heavily influenced by the RDF format created by Ramanathan V. Guha. RSS allows publishers to syndicate their content and readers to get content from multiple sources in one place. This format would soon go through several major iterations.
The free blogging tool LiveJournal is released to the world. LiveJournal allows users to create online diaries or blogs alongside some early social media and community features. Over time it introduces publishing tools, style templates and photo storage.
Web Content Accessibility Guidelines (WCAG)
The W3C publishes the WCAG with 14 guidelines to help developers create accessible websites. The WCAG is actually a compilation of several other guideline documents that inspired it. Over the years, this document has been revised several times.
Fahrner Image Replacement
C.Z. Robertson jots down a new technique for using images to replace text that is both screen-reader friendly and standards compliant. The trick is eventually named after Todd Fahrner, a standards-advocate who had played around with the idea, and uses background images and CSS to make text accessible to screen readers, but hidden visually.
Pyra Labs co-founders Evan Williams and Meg Hourihan unveil Blogger, a tool that allowed users to create and host blogs using the Blogger service. Blogger would be the first to market with many features, such as the permalink, and attracted many users to the blog scene. In 2003, Google would acquire the service.