HoTMeTaL enters the market as one of the first WYSIWYG editors created specifically for the web. The software is a hybrid of a text and visual editor, that lets users edit a document using custom styles, while still maintaining semantic HTML.
The earliest example of a single serving website, Jeff Abrahamson quietly launches Purple.com. The site is purple. Just purple. Though it originally is released with a background color of #DD00FF, this is later changed to #7D26CD to make the site more “purple” looking.
Cyberia, widely regarded as the first official Internet café, opens its doors in London. The space is originally intended as a space for women to learn about the Internet, but it is open to all. The idea catches fire, and cyber café’s open up all over the world.
The domain name for Tripod is registered, pre-dating most other free web hosting services like Geocities and Angelfire. Tripod’s explicit goal is to give college students a way of setting up a spot for themselves on the web, though it would eventually come to be known as an easy-to-use service for free web homepages.
The First Banner Ad
Hotwired launches with the web’s first official banner ad, a simple image with the text “Have You Ever Clicked Your Mouse Right Here?” highlighting the forward thinking of AT&T. The ad brought users to a landing page that took them on a virtual tour of worldwide art museums.
W3C Interactive Talk
The W3C releases Interactive Talk, a form based discussion system. Interactive Talk is the first attempt at creating software that allows for two way conversation and is used mostly internally at the W3C. In the years to come, it would become the template for forums and message board software.
The first browser sold by Netscape Communications, Netscape Navigator is released to wide and critical appeal. It would eventually become the most popular browser in the world, until it is surpassed by Microsoft during the Browser Wars.
Wired Magazine‘s unveils its first online presence Hotwired.com, which would become the first commercial online magazine. The site’s design, from the very first version, sits on the cutting edge, and is redesigned on an almost yearly basis.
David Bohnett and John Rezner create a web hosting service called Beverly Hills Internet. After giving away a fixed amount of web storage for free, they change the name to Geocities and create a number of “neighborhoods” for amateur webmasters to connect through. Yahoo would later acquire Geocities in 1999, and take it offline in 2009.
Nancy Evans, Candice Carpenter, and Robert Levitan launch iVillage, an offshoot of Parent Soup, an editorial and community channel launched by Evans and Carpenter on AOL. The site’s main focus is on its message boards, which attract a brand new community of women to the web looking for a shared space.
As a sort of counterbalance to the techno-idealist view of Hotwired magazine, Stefanie Syman and Steven Johnson start Feed, a web zine with thoughtful, in-depth pieces about news, the tech scene and culture. Feed joins Automatic Media in 2000, and officially closes its doors in 2001.
After working on an experimental browser as part of a research project at Telenor, Jon Stephenson von Tetzchner and Geir Ivarsøy demo their new browser Opera at the third International WWW Conference. Over the years, the Opera browser would expand to a whole host of devices, from mobile phones to gaming devices to in-store checkout lines.
Founded by editors from The San Francisco Examiner and originally intended to be part of Apple’s eWorld network, Salon launches thanks to financial backing by Adobe Ventures. Over the years they would build up a devoted audience and community, live through an initially successful then failed IPO, and break the news on several major scandals.
While in New York, Aliza Sherman reaches out to a few women she had met online to suggest an in-person gathering. Over time, this group evolves into Webgrrls, a national organization for women of the web with tens of thousands of members and chapters in just about every major city.
Batman Forever Site
Batman Forever represents one of the first major marketing and visual design efforts on the web. The site features a few experimental technologies, such as message boards, downloadable videos and an animated intro.
The Internet Tidal Wave
In a memo sent to all employees, Bill Gates reverses his previous opinion of the Internet, making it the center of Microsoft’s future. In the months following the memo, Microsoft would launch their first web browser, Internet Explorer.
PHP: Hypertext Preprocesser
Rasmus Lerdorf publicly releases his “Personal Home Page Tools” package (or just PHP Tools for short). Though originally a fairly rudimentary tool built on top of CGI, after several iterations PHP would eventually evolve into the most popular programming language on the web.
One of the first online communities, Tom Fulp launches Newgrounds as a simple online extension of his in-print zine. In 2002, Fulp would open Newgrounds to user submissions via the Portal, and soon after become the first site to host creative animations and videos from a strong following.
Though still in its first year as a company, Netscape goes public to soaring stock prices and a boosted valuation. Not long after, Netscape Navigator 2.0 is released which goes on to claim 75% of the browser market.
Internet Explorer 1.0
In order to compete with Netscape, Microsoft enters the market with a browser of their own. In its first version, Internet Explorer is mostly licensed code from Spyglass Mosaic, though this is eventually rewritten. It lacked crucial features, but subsequent versions of Internet Explorer would see marked improvements.
Suck quietly launches as an online zine that embraces the weird world of the tech scene. Each day, creators Joey Anuff and Carl Steadman replace the homepage with a new quippy article. The site is bought by Hotwired, then sold to Lycos, and eventually becomes a part of Automatic Media.
Pierre Omidyar carves out a small section on his site for auctioning stuff off called AuctionWeb. The first item he lists personally is a broken laser pointer that is snatched up in no time. By 1997, AuctionWeb will have moved to its own domain name and redubbed: eBay.
Data Protection Directive
One of the first pieces of legislation passed internationally regarding privacy online, the Data Protection Directive provides protections for individuals with regard to data collection online. It restricts the unnecessary collection of personal data, and requires sites to make clear exactly what data will be tracked. It was superseded in 2018 by the General Data Protection Regulation.
Netly News, an online publication and part of the emerging web zine scene, gets its start as part of Time Incorporated. It is launched by Josh Quittner, who uses the site to dive into issues of tech and tech culture.
HTML 2.0 is published as IETF RFC 1866, and includes elements from previous iterations of HTML specifications alongside some brand new ones. It would remain the latest specification until January of 1997.
A new approach to laying out designs on the web, Liquid Layout advocates for the use of percentage width tables over the predominantly fixed-width designs of the ’90’s. When set in percentages, websites are able to expand or narrow based on the resolution it is being rendered in.
In December, Pitchfork launches (originally with the name Turntable), making it one of the first MP3 blogs on the web. Soon, hundreds of MP3 blogs pop up to surface underground tracks, posting downloadable music tracks next to offbeat reviews all with the ultimate goal of sharing music discovery.
Yukihiro Matsumoto designs Ruby as an offshoot of Perl (and influenced by Python), focusing on simple shortcuts and small wins for developers. The language is dynamically typed and forgiving by design, and takes off first in Japan, then later worldwide.
Adobe enters the editor scene with PageMill, a visual tool for creating websites. Originally, PageMill offers basic layout and content editing, but starting in version 2.0, grows to include a robust table and frames editor and a host of advanced visual features.
Microsoft Acquires FrontPage
Microsoft acquires FrontPage web authoring software from Vermeer. It is soon incorporated into Microsoft Office Suite. It would go on to be a leading web publishing tool, with a user friendly interface that tucked away code and made creating websites just as easy as drafting a Word document.
HTML Editorial Review Board
After the HTML standard languishes at IETF, the W3C brings the HTML specification in-house and forms a review board to oversee its development. This group would go on to publish HTML 3.2, a major step forward and a consolidation of several competing standards.
The Great Web Blackout Protest
On the day a highly controversial new bill called the Communications Decency Act (CDA) was signed into law, over 1,500 websites turned their designs black in opposition. The protest was organized Shabbir J. Safdar and brought awareness for, and ultimately action against, the new legislation.
The Internet Archive and Alexa
Brewster Kahle develops Alexa, a web crawler that analyzes user patterns on the web to provide more relevant search results. He also begins depositing sites crawled by Alexa into the Internet Archive, which would grow to become the largest archive of the web, and its own non-profit entity.
Web Accessibility Initiative (WAI)
The Web Accessibility Initiative, an effort by the W3C to improve web accessibility, officially kicks off. The WAI is responsible for the publication of several guidelines (WCAG) as well as overseeing improvements to accessibility in web standards and legislation.
Creating Killer Websites
David Siegel writes Creating Killer Websites, a book that advocates for visual design over strict adherence to web standards. In it, Siegel demonstrates how to use tables and other HTML hacks to layout grids and design websites. After the book is published, these techniques become more mainstream.
Thanks to backing by Microsoft, Slate magazine launches, promising, “part of our mission at Slate will be trying to bring cyberspace down to earth.” The magazine has changed formats, editors, and even parent companies (as of 2004, Slate has been owned by the Washington Post), but it has maintained a steady voice and tone and mission to synthesize and editorialize the news.
The GoLive editor is launched for the Macintosh operating system. It is one of the first editors to rely heavily on a drag and drop interface for building websites. It also supports proprietary Netscape tags, such as custom fonts and background colors.
Macromedia acquires FutureWave software, along with their web animation tool and embedded player, FutureSplash Animator. They rename this software Flash and begin implementing new features to make it more appealing to developers. Flash would inspire a new wave of web design that focused on catchy animations, website intros and interactivity.
Cascading Style Sheets (CSS)
Håkon W. Lie proposes the first iteration of Cascading Style Sheets, or CSS, as a way of styling web pages. CSS gets its strength from its support of multiple stylesheets on the same page, and from its simple declarative syntax. CSS is soon adopted by the W3C as an official standard, and is integrated into modern browsers little by little.